Congratulations Kid Fella and Rihanna on continuing to set the trend. Mr. & Mrs. Lewis have joined brands to create a mega brand.
Creative director Rihanna first inked her deal with Puma worth over $1 million back in December 16th, 2014 when Badgal RiRi took to Instagram to announce to her followers that she is now working with the brand to launch her own line FENTYXPUMA a sneaker line that continues to sell out the day of its release along with female clothing designed by Rihanna.
Kid Fella was first seen wearing Puma back in February of 2015 after a serious car accident that left him injured the entire year and even then he was still spotted sporting the brand to rehab but the most talked about event was the day of his arthroscopic Knee surgury when nurses and doctors say he was dressed in Puma socks, shorts and T-shirt.
With Kid Fella 28 and Rihanna 29 continuing to shatter records, the brand shall only continue to increase its revenue as it is now worth over $3 billion to end the 2016 annual earnings.
To keep up with Kid Fella and Rihanna and for new releases!